Ryan Bigge

Stakeholder: Well, content designer! An excellent effort. You’ve shown us something quite conversational today.

Content designer: So then you like it? You really like it?

Stakeholder: Of course I do. It’s very good. Of course now and then — just now and then — it seems to have, how shall one say? Too many words.

Content designer: I don’t understand. There are just as many words as are required. Neither more nor less.

Stakeholder: My dear fellow, there are in fact only so many words the eye can view in the course of an experience.

Content designer: But this is absurd!

Stakeholder: Don’t take it too hard. Your work is ingenious. There are simply too many words, that’s all. Cut a few and it will be perfect.

Content designer: Which few did you have in mind?